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John Henry

How Branded Merchandise Can Increase Brand Awareness

December 20, 2023

In today's fast-paced market, brand awareness is the cornerstone of success for businesses across the spectrum, from fledgling startups to established corporations.

It's the first step in building a relationship with your audience, creating recognition, and fostering trust. This is where Merch Window steps in, offering a unique solution to elevate your brand's visibility and connection with your audience through custom merchandise. For this article, we chatted with John Henry, Co-Founder of Merch Window. In our conversation, Henry shed light on how Merch Window has been instrumental in helping diverse businesses, from startups to large corporations, in amplifying their brand presence through custom merchandise.

Brand nike 1
Nike uses branded merchandise to effectively enhance brand awareness, demonstrating the impact of a well-known logo on everyday apparel.
The Power of Brand Awareness

Brand awareness is more than just recognition; it's about embedding your brand into the everyday lives of your audience. For small businesses and individual entrepreneurs, this means turning every product into an opportunity to tell their story and make an impression. A well-designed piece of merchandise, like a custom t-shirt or a branded tote bag, can spark conversations and turn customers into brand ambassadors.

One standout example Henry discussed was JigSpace, a company that has effectively used Merch Window to bolster its brand awareness. "JigSpace has brilliantly leveraged our platform to create merchandise that's not just visually appealing but also fosters a strong sense of team culture," Henry explained. He highlighted how JigSpace uses custom merchandise to turn their staff into brand ambassadors. "It's about more than just wearing a logo; it's about embodying and sharing the brand's story and values, often without saying a word."

For charities and non-profits, merchandise is a tool for storytelling and community building. It's a way to visually communicate their cause and engage supporters in a manner that goes beyond traditional fundraising methods. Custom merchandise can transform supporters into advocates, wearing their commitment and spreading awareness with every use.

In the corporate world, brand awareness through merchandise helps in creating a cohesive brand image. "It's about reinforcing the brand identity both internally, among employees, and externally, in the wider market," Henry added. From branded stationery to corporate apparel, every item can enhance the sense of unity and belonging, while also serving as a subtle yet effective marketing tool.

Brand zyro 1
Zyro illustrates the power of branded merchandise in boosting brand visibility, with their logo turning everyday items into marketing tools.
Why Brand Awareness Matters

In an era where consumers are bombarded with choices, brand awareness sets you apart. It's the first step in the customer's journey, leading to brand preference and, ultimately, loyalty. By ensuring your brand is recognised and remembered, you're more likely to be the first choice when it comes time to make a purchase decision.

Henry emphasised the importance of brand awareness in today's competitive landscape. "In a world where brand visibility can make or break a business, custom merchandise serves as a silent yet powerful communicator," he said. For small businesses and individual entrepreneurs, this translates to every piece of merchandise being a potential conversation starter, subtly yet effectively spreading the word about their brand which is vital for any new business entering a crowded industry.

Don't just take our word for it, Revecka Jallad, Chief of Client Success at DIVISA, tells us that brand awareness is not only the path to more sales, but that 75% of shoppers are more likely to purchase from a company that knows their name and purchase history. Read more of what Revecka has to say here.

How Merch Window Can Help

Merch Window is designed to simplify the process of creating custom merchandise, making it possible to start selling custom merchandise without paying anything at all. "Our goal is to make high-quality, custom-branded products accessible to everyone," Henry stated. The platform's print-on-demand model eliminates the financial barriers often associated with merchandise creation, making it a viable option for businesses of all sizes.

Moreover, Merch Window's design tools and expert support ensure that even those without a background in design can create merchandise that resonates with their brand and appeals to their audience. "We're here to help bring your brand to life, whether you're a seasoned designer or just starting out," Henry assured.

Brand awareness is an invaluable asset in today's competitive market, and custom merchandise is a powerful tool to achieve it. Merch Window is here to help you leverage this tool effectively, ensuring that your brand not only reaches its audience but also leaves a lasting impression. With Merch Window, elevate your brand awareness and watch as your brand story unfolds in the hands of your audience.

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