We’re excited to announce that Startmate has officially launched its new online merchandise store, giving its community a fresh way to represent one of Australia’s and New Zealand’s leading startup organisations.
For more than 15 years, Startmate has brought together founders, operators, mentors and investors with a shared ambition to build exceptional companies. Its programs have helped launch and support hundreds of startups, while fostering a community built on generosity, curiosity and a genuine desire to help others succeed.
The new merchandise store extends that sense of community beyond events and programs, allowing members to wear the Startmate brand with pride wherever their journey takes them.
Backing the next generation of founders
Founded in 2010, Startmate has grown into one of the most respected startup communities in Australia and New Zealand. Through accelerator programs, founder fellowships, operator programs and investor education, it has played a significant role in helping early stage companies access the knowledge, networks and support needed to grow.
What makes Startmate unique isn’t just the companies it helps build, but the culture it has created around them. Its community is made up of founders sharing hard won lessons, operators helping the next generation of startups, experienced mentors giving back, and investors supporting ambitious ideas from the earliest stages.
That spirit of collaboration has helped make Startmate far more than an accelerator. It has become a thriving ecosystem where people are encouraged to learn, contribute and pay their experience forward.
Powered by Merch Window
To bring the store to life, Startmate partnered with Merch Window, an Australian print on demand platform that enables organisations to offer branded merchandise without the need to purchase stock or manage fulfilment.
For Holly Brooks, Head of Marketing at Startmate, the launch was something the team had wanted to achieve for some time.
"We’ve wanted to make merch accessible to our community for years, and Merch Window made it incredibly easy. From the effortless setup and beautifully designed storefront to the quality of the products and reliable delivery times, the entire experience has been impeccable."
Every product is printed to order and shipped directly to the customer, allowing the Startmate team to focus on supporting founders while ensuring merchandise remains available throughout the year. It’s a model that’s particularly well suited to organisations with passionate communities spread across Australia, New Zealand and beyond, offering flexibility without the traditional overhead of holding inventory.
Explore the Store
The official Startmate merchandise store is now available through the Community menu on the Startmate website.
We’re incredibly proud to support an organisation that has had such a profound impact on the startup ecosystem across Australia and New Zealand, and we’d like to thank the Startmate team for choosing Merch Window to power its merchandise store.
Congratulations to everyone involved on the launch. We can’t wait to see the Startmate community wearing the brand at demo days, founder meetups and startup events for years to come.
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If you're looking to foster an inclusive, team-focused atmosphere while saving time and money, Merch Window is your ideal partner. Countless businesses, both big and small, are already leveraging our platform to enhance their brand presence, both within their teams and in the wider market.
Join this growing community and see how we can help elevate your brand to new heights.